Tamagotchi Product Launch

Project Overview

This product release was designed to celebrate Tamagotchi Ramen Bar’s bold identity while introducing two limited edition ramen bowls to the Medellín market. The concept blends Japanese culinary heritage with Tamagotchi’s modern, high-energy brand language, creating a release that feels both authentic and contemporary.

Visually, I leaned into retro futuristic graphics, pixel inspired typography, and neon accented colour contrasts to align with the brand’s playful yet edgy tone. These elements are used consistently across the layout to create cohesion and visual rhythm, while immersive food imagery anchors the experience and keeps the focus on the product.

From copy to composition, every detail was crafted to feel intentional, guiding the viewer through the story of each bowl while reinforcing exclusivity, place, and time. The result is a coherent, high impact release that builds excitement, drives urgency, and stays true to Tamagotchi’s distinctive voice.