Voices of the Wild (NGO) Full Concept Project

A complete mock fundraising campaign for Voices of the Wild (Borneo), a nonprofit focused on protecting endangered animals and their rainforest habitat.

This project demonstrates how to build an emotionally resonant NGO campaign that converts awareness into recurring donor support. It includes:

Brand Identity & Messaging – slogan, positioning statement, and narrative framework centred on “Because Silence is Forever.” I decided to use 'Maria the orangutan' as the face of the company, a familiar face that customers will quickly remember the company through.

Copywriting – optimised donation landing page, social captions, and storytelling micro-videos designed to drive monthly support.

Content & Marketing Strategy – a multi-pillar content framework with a sample three-month calendar covering education, impact, flagship stories, community engagement and up to date marketing techniques.

Creative Deliverables – landing page mockups, social ad assets, and donor testimonial copy crafted to maximise emotional connection and trust.

Strategic Planning – KPI dashboard with clear targets and budgets.

Impact Storytelling – flagship narrative of María, the orangutan whose story moves one time supporters into long term guardianship.

This section showcases how I translate data driven insights and storytelling into a unified nonprofit campaign, blending empathy, digital optimisation, and strategy to grow donor communities and ensure lasting conservation impact.