EcoClimb (Gear) Mini Concept Project

A mini mock campaign for EcoClimb Gear, a sustainable outdoor brand.

This project demonstrates my versatility across different industries, products and consumer markets. The purpose of this project was to show my adaptability, awareness and ability to research different niches. The project leans slightly more on copywriting than my other projects for the purpose of demonstrating my other skills. It includes:

Brand identity & messaging – tagline, positioning statement, and ad campaign concepts.

Content marketing – a 3-month content calendar, blog writing, and newsletter ideas.

Copywriting – landing pages, ad copy, and product descriptions crafted for conversions.

Visual mockups – branded ad designs and campaign materials in Canva.

Strategic planning – a one-page marketing plan and competitor insights. This section showcases how I approach marketing, aligning strategy, copy, and visuals to build a consistent brand experience that drives results.